SMPS Marketing Kit Webinar Series, Session 1 - Albany
January 15, 2020
2:30 PM - 4:30 PM
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Creighton Manning Engineering, LLP
2 Winners Circle
Albany, NY 12205
SMPS Upstate New York is providing a 4-part webinar series aimed at improving your core marketing functions to lead to your firm's success. You will learn about email marketing, how to budget and track your ROI, editing basics that will result in winning RFPs, and how to market your firm on a limited budget. Each of the series will be held locally in our regions offering a chance to get together with your local marketers and avoid the headache of long distance travel.
This webinar is designed to help marketers understand how email marketing has evolved, why it should play a central role in their marketing communications strategy, and what's needed to transform email marketing to become more engaging and effective. Attendees will walk away with practical tips, ideas, and best practices they can apply to their firm's email marketing right away!