SMPS February Webinar RESCHEDULED! (Syracuse)

March 20, 2019
2:30 PM - 4:30 PM

Appel Osborne Landscape Architecture
102 West Division Street
Syracuse, NY 13204

This session is not about branding – a marketing term that makes most technical experts cringe. Instead, you will learn how to develop a competitive image as unique as the people who work there. (OK, so it’s a little about branding.)

Based on 12 years of research – and hundreds of client interviews – we will reveal four competitive truths about why clients choose and stay with a professional service firm. These truths will help you identify what you do better than any other A/E/C firm. If your firm has more than one office location, encourage leaders and emerging leaders to attend and get on the same page about the real value you deliver.

Discussion and techniques will point to your firm’s value proposition, and even make you feel energized about your career.

Session Learning Objectives:

During this webinar, participants will understand:

  • How to identify target clients (and a questionnaire as a takeaway)
  • The building blocks for a memorable elevator speech
  • Why your clients stay…and why they might leave


Christine Nelson is a senior communications and media consultant for Ingenuity Marketing Group, LLC, in St. Paul, Minnesota. As a trained business journalist and content developer for a variety trade media, Christine helps professionals communicate their unique knowledge and voice to target clients. Her interviews with hundreds of professional service clients around the country provide insights about why people buy and how A/E/C firms can distinguish themselves in competitive markets. Christine has provided writing and media coaching, consulting and training to regional engineering firms since 2010.

Join us after the program for continued networking at a local happy hour at Francesca's!  The Chapter will provide drink tickets to attendees to pick up the first round!

Francesca's Cucina | 545 N Salina St | Syracuse


$20.00 Member Price

$35.00 Non-Member Price