October 2019 Print

President's Message

Winter is here, and we are deep in the thick of the 2019/2020 SMPS Upstate New York programming year!  I have had the pleasure of meeting many of you at the various building tours that kicked off the year, and met even more members and non members at the Client Panel held September 22. I also heard many of your struggles and successes during our roundtable sessions held November 20, and with the survey results from late summer, we are working on more programming that meets your needs.  

Stay tuned for our winter webinar series, focusing on core marketing skills that will benefit A/E/C marketers of all skill levels.  These webinars will be held locally so travel is hopefully not an issue! 

Members: I can’t urge you enough to take advantage of MySMPS and explore as many communities as you are interested in. While face to face networking is always best, it’s amazing how the MySMPS communities reveal that there is much you can learn from, and much you have in common with, your peers all over the country.

Non-members: As always, we invite you to reach out to any of the board members regarding the benefits of joining, and come check out our events to see for yourself.  SMPS is the only organization dedicated to creating business opportunities in the AEC industry and we offer  programming, networking, and personal growth opportunities that you just can't find anywhere else.

Honored to be your president,


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Member Spotlight

Sara C. Parody, Director of Marketing, BCA Architects & Engineers

How long have you been a member and how did that come about? 

I have been a member for the last 6 months now. As far as how my joining came about, it was more a matter of convenience at the time. My coworker was already a member and it made sense for me to join as well. The benefits of joining were very plain to see. SMPS membership provided a new community of marketing professionals willing to lend advice and support, which was particularly beneficial to someone completely unfamiliar with the A/E/C industries.

Can you share some insights about what you gain from attending programs?

Participation in these activities has allowed me to meet and collaborate with fellow directors from around the upstate area and it has helped foster the growth of my leadership and communication skills. The programs that I have attended through SMPS have been impactful in my evolution, both in my personal and professional growth. Attending the programs has always left me reinvigorated, which reaffirms the values of my membership. I encourage all my SMPS colleagues to regularly attend and witness the surge of enthusiasm when they return from participating in these programs.

What you find most valuable about your membership?

The value of joining is the sense of community that it provides. It’s reassuring to have a supportive peer network and being fairly new to the industry, I especially appreciate the extra guidance navigating unfamiliar territory. SMPS hosts many fun and informative events and those who I’ve met through the organization have all been open to helping and fun to be around.

Do you have any advice for getting the most out of membership for those considering membership?

Get out and participate! The only way to get the most out of your membership is to participate. If you are lucky enough to be close to all of the many programs and events, participate in them! Being located an hour away has been an issue for me on more than one occasion, yet, I still travel the distance to participate.

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Early Bird Registration Now Open for NERC

NERC 2020 will be hosted in New York City - the City known for its attitude, culture, diversity and cutting-edge thinking. The Vision2020 conference will converge 350+ of the region's top A/E/C marketing and business development professionals, firm leaders, speakers and industry practitioners to learn and network at the InterContinental New York Barclay, just blocks away from some of Manhattan's greatest sights. 

The annual SMPS Northeast Regional Conference (NERC) brings together innovative thinkers/doers from multiple industries, geographies and SMPS chapters to dialogue about the future of the industry and the ongoing transformation of A/E/C marketing and business development. 

The conference is supported by SMPS chapters in Boston, Central Pennsylvania, Connecticut, Maryland, New York, Northern New England, Philadelphia, Washington DC and Upstate NY. 

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Networking Tips

Speaking of NERC, check out this free download on networking for A/E/C Professionals.

I came across this great download on networking from Scott Butcher. Give it a read over the holidays and become a pro at networking!

- Erin


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Winter Programming in the Works

Improve your core marketing functions that lead to your firm's success. Our chapter will be hosting the Marketing Kit Webinar Series over several weeks in January, February and March. In this marketing webinar series, you will learn about email marketing, how to budget and track your ROI, editing basics that will result in winning RFPs, and how to market your firm on a limited budget. Each of the series will be held locally in our regions offering a chance to get together with your local marketers and avoid the headache of long distance travel. 

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