September 2020 Print

President's Message

Welcome to the start of a new chapter year! It is an honor and privilege to have the trust of my fellow members to lead this outstanding organization.

I would like to welcome our board of directors and thank everyone for their continued commitment to the SMPS Upstate New York Chapter. This year’s board has several familiar faces who have served our community for many years, as well as some new faces and voices ready to share ideas and improve our organization. We are all extremely excited for what lies ahead this year!

Thanks to each of you for your participation and responses to our 2020-2021 program planning survey. While the COVID-19 pandemic has hindered in-person meetings and conferences, we are committed to incorporating your feedback and providing you with new programming and educational opportunities. Until we are able to resume in-person events, we are pleased to announce we are continuing to host virtual events, providing us with the opportunity to connect with colleagues across the state. Our next event, Infographics 101: Tips and Tricks, will take place Tuesday, September 29th at 3:00 pm. I hope you join us in learning more about how we all can take advantage of this marketing communication tool.

In addition to our local chapter events, SMPS National has a wide variety of virtual educational opportunities, many of which are free to members. Don’t forget to take advantage of these benefits:

Thank you all for being a valuable part of our SMPS community. Please do not hesitate to contact me or any other member of the board with any questions or if you would like to become more involved.

Take care and stay healthy!


We are proud to announce the 2020-2021 Board Members!

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Calendar of Events

Infographics 101: Tips and Tricks | September 29, 2020

Join Fawn Radmanich, CPSM for this crash course in data visualization techniques. Participants will learn how to develop an infographic concept from data gathering to best practices in design, as well as tips, tricks and tools for the non-designer and designers alike.

Register Today

Build Business 2020: Pivot and Focus | October 5-9 | Virtual Experience

Build Business is the only business development, marketing, and leadership conference for the design and building industry. With over 30 sessions and virtual events, we can’t wait for you to experience the SMPS annual conference, Build Business: Pivot & Focus, taking place virtually this year.

Register Today 

Mega Trends in AEC Marketing

How will marketers, business developers and firm leaders leverage evolving marketing techniques and design and construction practices to keep up with the disruptions of marketing and business operations? What marketing skills will you need to learn to keep your firm in the forefront? Attendees will learn about technology and activities that can enhance their skills to stay and the forefront of emerging trends and elevate their firm’s marketing programs.

Register Today

Can My Biz Dev Team Compete Now?

The realities of selling A/E/C in 2020 are harsh. Too many good A/E/C firms are chasing fewer opportunities and the way buying teams buy is inherently causing commoditization. The decline of traditional face to face relationship building leaves old approaches out of touch and ineffective. Learn the strategies that winning teams need now to grow revenue, grab market share, and protect margins.

Register Today


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Welcome New Members

Addyson Lyons, E.I.T.
Project Engineer |Greenman-Pedersen, Inc.

Sarah Gibson
Director of Marketing |Clark Patterson Lee

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Member Spotlight

Kimberly J. Mura, Senior Marketing Coordinator, SWBR    

How long have you been a member and how did that come about? 

I became a member in 2018 but had been attending events as a non-member for a few years prior to becoming a member. My firm recognizes the value of membership, the industry and marketing knowledge I gain from the programming and fellow members, and the opportunities to network with other AEC marketing professionals.

Insights about what you gain from your participation in programs and the board:

I was new to the AEC industry when I started attending events. The knowledge I’ve gained from the programming and from having the ability to connect with other AEC marketing professionals has given me a tremendous amount of insight that’s been very helpful in my career.

What do you find most valuable about your membership?

The people are amazing! It’s been so helpful talking to other marketers in the AEC industry. And even though we haven’t been able to have in-person meetings, we’re still finding ways to connect virtually. Members also have access to a lot of helpful marketing materials and resources, not just from my chapter, but from around the country. There’s the Marketer publication, the SMPS resource library, the member directory and forums, and the annual conferences, where I get to connect with other AEC marketing professionals from different areas.

Advice for getting the most out of membership for those considering joining:

Check out the resources available on your chapter website, as well as the national website. And the forums are a great way to gather information. If you have a question about anything in the industry, you can be sure that another member can offer a solution.

Favorite SMPS Memory:

The 2019 NERC Northeast Regional Conference in Providence was an absolute blast! I was able to bring so much new insight back with me. Not only that, the Upstate NY chapter is a tight group and we truly enjoy any time we can get together.

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COVID-19 Update

In response to COVID-19, all upcoming SMPS Upstate New York events and programs will be in a virtual format until further notice. Join us for educational programs through our event page registration. Our focus is on the health and safety of our chapter members, non-member guests and their families. We hope to reschedule in-person events soon and will keep everyone updated.

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Membership Update

Membership in the SMPS gives you the knowledge, insights, network, and practical toolkit you need for success with your career and your company! In light of the COVID-19, SMPS HQ has extended the grace period for all members to ensure you stay connected. Please reach out to our Chapter Membership Director, Michael Kirmse, CPSM at [email protected] if you are concerned with your membership renewal. 

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Thank You to Our Sponsors!

SMPS Upstate New York strives to provide high-quality educational programming and networking opportunities to help our members succeed and be effective leaders. Your sponsorship dollars will be used to enhance these learning experiences, increase the frequency of networking events, and build awareness of SMPS and its value to new and seasoned A/E/C professionals. 

To learn more about our sponsorship opportunities, please contact our President-Elect, Sylvia Gersbach at [email protected].

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